To describe Nothing Really Matters as a ‘speakeasy’ would be to miss the point; it isn’t trying to hide, it’s not disguising itself, and it’s not relying on gimmicks. With its provocative name taken from the coda to a certain Rock magnum opus, in NRM we find a business that refuses simple categorization; to turn around and say it’s an off-the-beaten-path cocktail bar is to sell it short. So, what is Nothing Really Matters? A vapor-wave x '70s glam cocktail bar that just happens to be located inside of a subway station.
There is indeed a delightful juxtaposition to savor between the MTA’s thick layer of grime and Nothing Really Matters’ luminous mirror-finish, but the bar’s vibes would be strong regardless of location. And while it’d be easy for this place’s proprietors to sit back and let the space and name do the heavy lifting, the cocktail menu is inventive, fun, and seasonal with a healthy sprinkle of homebrewed humor and flair. Also, the bathrooms are very literally sparkling. You’ll see.
There’s no kitchen, but there are some bar snacks, including two different caviar services. If that doesn’t satiate, a pizza can be ordered for delivery right to your seat. Just ask the bartender for details.
It’s worth a visit in its own right, but Nothing Really Matters is located near the theater district, which makes it a great place to debrief after [insert Midtown activity here]. Let’s just be real: if you’re in that neck of the woods, the odds are that you’re chaperoning family/friends. Bringing out-of-towners to Nothing Really Matters will portray you as the consummate in-the-know New Yorker–no question. Just do everyone who loves this place a favor and, rather than try to make you look cool, actually be cool.
Address: Inside the 50th Street Downtown ① subway station at Broadway
Opening hours: Mon–Sat 4pm–2am; Sun 4pm–midnight
Expect to pay: About $10 for a beer, $15 for a glass of wine and $20 for a cocktail