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With a stream of bangers like Severance, Widow's Bay, Slow Horses and Ted Lasso, Apple TV is once again asking folks to pay up for its premium content.
Starting August 28, the streaming service will be billing its subscribers an extra two bucks a month. That puts current subscription prices at $14.99 monthly or $119 annually, up from $99. And no, it doesn't offer an ad tier that lowers the cost if you watch its ads.
When Apple TV launched in 2019, it was the most affordable streamer at $4.99 a month—now, it's triple that expense, and the platform's fourth price hike in as many years.
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Additionally, Apple TV is raising the price of the Individual Apple One bundle (which includes Apple TV, Apple Music, iCloud+ with 50 GB of storage and Apple Arcade) to $21.95 from $19.95 per month. Already in July, Apple raised the prices of Apple Music to $11.99 per month and the family plan to $19.99 per month, as well as the Apple One family and Premier tiers, which increased in cost to $27.95 and $39.95, respectively.
While Apple TV is clearly one of the best streamers out there with award-winning original content, another price hike is tough, especially these days. But throw it on the pile of streaming platform increases—Peacock also bumped its fees up earlier this month.
If you're an existing Apple TV subscriber, you will be notified about one month before you're charged the new price so you can decide whether or not you want to continue. Compared to other streaming services, it's in the middle to lower price range (Netflix without ads is up to $19.99 and Disney/Hulu are at $18.99), but does not have quite the extensive library of non-original content.
That being said, there's nothing out there quite like Widow's Bay.