After a relatively brief hiatus, Bed Bath & Beyond is back with a new look, a new name and a brand-new store opening in Nashville today, August 8. Meet Bed Bath & Beyond Home, the first physical location to open since the retailer filed for bankruptcy and shut its doors in 2023.
This comeback is powered by The Brand House Collective, formerly Kirkland’s, Inc., now operating under a partnership with Beyond Inc.—the same company that acquired Bed Bath & Beyond’s intellectual property after its bankruptcy. The Nashville store marks the first step in a rebooted strategy that blends nostalgia with modern retail tactics.
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The "Home" added to the store’s name isn’t just branding—it signals a shift to a more curated experience with a fresh product lineup, alongside familiar touches longtime fans will recognize. A welcome feature is the return of the legendary Bed Bath & Beyond coupons. You probably still have one or five, so through your kitchen drawers ASAP. And if you bring an old one in, they’ll honor it!
Plus, if you're among the first 25 customers through the door who make a purchase, you’ll walk out with a brand-new queen-size memory foam mattress (valued at $226.99), completely free.
The comeback is clearly aiming to hit both emotional and practical notes, blending the comfort of the old with the promise of the new. It’s a test run for whether a brand can rise from the ashes and reconnect with a customer base that moved on—or moved online.
"We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," said Amy Sullivan, CEO of The Brand House Collective. "This isn't just a store, it's a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we're delivering on our mission to offer great brands, for any budget, in every room. It's a powerful addition to our portfolio and a meaningful step forward in our transformation."
Whether you're in it for the deals, the nostalgia or sheer curiosity, Nashville's the place to be this Friday. Bed Bath & Beyond Home is ready for its second act, so bring your coupons and get in on the fun.