While Tokyo’s new Blue Front Shibaura complex draws hungry crowds for its vast selection of restaurants, bars and cafés, food and drinks aren’t the only reasons to check out this exciting new building. Shoppers will want to make a beeline for the third floor, home to the brand-new FamilyMart Convenience Wear satellite shop.
The first of its kind, the shop carries FamilyMart’s popular in-house apparel line developed in collaboration with Japanese fashion designer Hiromichi Ochiai, the founder of streetwear label Facetasm. The shop offers around 150 items, including pre-sale pieces not yet available at regular FamilyMart stores.
On our recent visit, we found a wide selection of FamilyMart’s iconic socks – including the classic white pair with blue and green stripes – plus sizes for children.
In addition, you can find short and long sleeve T-shirts, underwear and FamilyMart's own thermal bodywear. FamilyMart has also brought back its classic sweat shirts, jogger pants and knit cardigans – just in time for the cooler weather.
The brand’s popular Imabari towels come in various patterns and sizes, and there’s also a selection of FamilyMart stationery featuring the konbini chain’s iconic colour scheme.
The shop is entirely unmanned, with a small self-checkout at the back to complete your purchases. The Convenience Wear shop is open from 7am to 11pm and is closed on Sundays and public holidays. You’ll find it on the third floor of Blue Front Shibaura South Tower.
More details on the website.
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