Yoon Yeon Dang (윤연당), Korea’s viral bakery sensation, has officially landed in Singapore for a limited-time pop-up, running now till October 26 at Suntec City Tower 3.
Brought in by Goldmoon, the group behind other hit Korean concepts in Singapore like Standard Bun, Jeonpo Meat Shop and Seoul Noodle Shop, this bakery is best known for its decadent fruit cakes, snowflake cream bread and eye-popping line-up of Korean salt bread. The chain operates 10 outlets across Korea.

Over in Singapore, the spotlight is on the massive mango cakes ($70), layered with over a kilogram of juicy mangoes and fresh cream, along with peach and assorted fruit versions ($75) that are just as impressive. Each slice is said to have a cloud-like texture thanks to the bakery’s light and airy cream, though be warned – they don’t fare well in Singapore’s heat and should be chilled as soon as possible.

If you’re after something slightly less indulgent but equally satisfying, go for the Snowflake Cream Bread ($25) instead. This is the brand’s signature bread, inspired by Korea’s snow-capped mountains. Each bun is fermented for three days for a chewier bite and then piped with a generous amount of fresh cream.
And of course, we can’t forget about Yoon Yeon Dang’s staggering salt bread selection, arguably the main draw of the pop-up for many Singaporeans. Shio pan, or salt bread, has earned a cult-like following among local foodies, and Yoon Yeon Dang offers over 10 flavours to choose from, starting from $4 for the plain. Made with premium French Lescure butter for a crisp exterior and fluffy interior, each bun is finished with a sprinkle of sea salt.

Other never-before-seen flavours include black sesame – stuffed with black sesame cream and a dusting of black sesame powder, double chocolate, egg mayo, red bean and butter, French jambon ham, potato cheese, almond and cloud mango. Or you can stick to familiar favourites like the garlic salt bread, sausage, green onion cream cheese for a subtle pungent kick, almond, matcha cream or mocha (similar to Roti Boy, for those who remember it).

Wash down your pastry haul with a Korean-style foam latte (from $6.50). Flavours include matcha, strawberry matcha, mango matcha and the lesser-seen choco-strawberry. A dine-in area is available, but takeaway is encouraged due to the high volume of patrons. For reference, there was a 10-person queue when we visited at 2pm on a weekday.

Yoon Yeon Dang’s pop-up is open daily from 10am to 8pm at 8 Temasek Blvd, Suntec City Tower 3, L1-604, Singapore 038988.
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