Imperial is renewed, and we tell you all about it
You know those perfect nights, when it's not too cold, the stars are shining, and everyone is in the mood to have a great time? Your drink in hand, your friends nearby, the music hooks you and makes you move your shoulders gently while chatting because everything is magical, and you just can't stay still...
Well, that's how the night went when Imperial revealed its new image. The Imperial Beerhouse, home to one of the best terraces in Buenos Aires, transformed for the occasion into a world of colors and flavors to discover. And that's where we, the friends and ambassadors of the brand, gathered to celebrate the new look. Let us tell you all about it.
Imperial
New Image, New Commercial, and the Return of the Long Neck
"Savoir has its reward," says Imperial. And last night we learned that the reward can also come in the form of a golden beer bottle, because the Golden beer now comes in a Long Neck format: a 330 ml bottle, perfect for those who love convenience without sacrificing flavor.
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This format already has its fans. Pedro Demuru, the chef at the Beerhouse, confessed that he’s thrilled because this new size has arrived. "People were waiting for it! And I, particularly, am happy because it's like soda... do you prefer it in a can or in a bottle? I prefer it in a bottle," he laughed.
Another fan of the Long Neck was Juan Minujín, the star of the new Imperial commercial, ambassad