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A new billboard on Sunset Boulevard has been grabbing more attention that the typical giant advertisement. It looks like a house, and yes, that's an actual human wearing a bathrobe, eating cereal inside the billboard. This isn't the latest tiny house trend; it's an innovative publicity stunt that's definitely doing its job.
To market its new sci-fi thriller The Last House, Netflix decided standard posters wouldn't do the trick. Instead, they built a fully furnished, air-conditioned living room roughly 30 feet above the intersection of Sunset Boulevard and Selma Avenue, moving an actual human performer inside for three full days.
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The Netflix movie—starring Greta Lee and Wagner Moura—asks a terrifying question: How long could you survive if you were trapped inside your own home with quickly-depleting resources?
But while the movie’s family is fighting for survival against an ominous threat, our billboard protagonist is living a surprisingly enviable life. Equipped with a bay window, a comfortable couch and a pair of binoculars, he’s spending his weekend taking in the sights, communicating with bewildered commuters via a dry-erase whiteboard, and enjoying sweet, sweet air conditioning while the rest of Southern California melts in a brutal heatwave. In a city where a studio apartment costs a fortune, a rent-free loft suspended over Hollywood traffic doesn't sound half bad.
Sure, L.A. drivers are used to seeing strange things—from celebrity lookalikes to movie-promotional stunts—but watching a man casually lounge in a suspended living room brings "home-bound thriller" to an entirely new level.
He'll be up there through Saturday, so if you find yourself bumper-to-bumper on Sunset this weekend, look up and give a wave to Hollywood’s highest tenant.