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Started as a beloved indie bookshop in RCA with all the charm and none of the commercial backing because owner Tong (Pravit Phansawang) hated how expensive certain titles were – hundreds, thousands of baht just sitting there out of reach – and wanted to make quality reading actually accessible.
Then reality hit. Financial challenges, the brutal economics of book retail, the usual story. Instead of packing it in completely, Tong integrated the bookshop into a restaurant called Hen Ok Hen Jai Ratchawat. So now their bio reads 'a restaurant that sells books (not a whole lot but we do)'. It's a hybrid situation – you're eating surrounded by books, the concept persists even if the business model had to adapt to survive.
The selection's mostly Thai with occasional English titles, leaning literary and translated works. They publish stuff themselves too, better specs and lower prices than the overpriced editions that started this whole thing.
Location: 544 Rama V Rd, Thanon Nakhon Chai Si, Dusit District, Bangkok
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