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More than a cultural showcase, it's Thailand showing the world how to do modern marketing

Another soft power has arrived. The Tuk Tuk Challenge 2026 creates a new phenomenon as MotoGP 2026 brings in superstar riders to show drifting on three wheelers, and placing Thai soft power before the eyes of the world.
Yes, Thailand's iconic tuk tuk is finally getting its moment on the global stage, and it's happening in the most brilliant way possible. The PT Grand Prix of Thailand 2026 is ditching the traditional parade lap format for something wild.
The whole thing kicks off on Sunday March 1 at 11am when 12 specially designed tuk tuks hit the track. One sports full MotoGP livery while the other 11 rock designs from different racing teams, each one looking absolutely mint. Two top riders share each tuk tuk as they tour the stands and distribute limited-edition souvenirs you can't buy anywhere else.
It's a far cry from the usual setup where riders cruise around in cars waving at fans. Chang International Circuit wants to go bigger this time, and honestly the whole concept is chaotic in the best way. These world-class athletes normally attack this track at 300km/h on their formula bikes. Now they're grappling with the quirks of Thailand's legendary three-wheeler.
Got tickets? Bring your camera. Watching from home? Fire up the livestream because this might be a one-time thing. Prepare to make some noise when speed demons tackle Thailand's most famous mode of transport.
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