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Bangkok’s mix of shopping, style and home-grown design comes into focus from October 1-11, when Bangkok International Fashion Week (BIFW2026) brings 10 runway shows, student showcases and international labels to Siam Paragon, Siam Center and Siam Discovery. The 11-day programme divides neatly across the three shopping centres: established Thai names on Siam Paragon’s Grand Runway, the next generation at Siam Center and more experimental global fashion at Siam Discovery.
Meet the next generation at Siam Center
From October 1-4, Siam Center’s ‘NEXT TH-PHENOMENON’ takes over the Visionary Stage at Atrium 2 on the ground floor.
It brings together students and emerging talent from 13 universities and institutions across Thailand, alongside three Thai designer presentations: Keira Selbe, Sleeping Cloud and Tao thongdam x Mohhomphrae / Heritage / Kanhom. Expect work rooted in the identities and stories of Thailand’s regions, with young designers showing where they come from and where they think fashion should go next.
Explore global labels at Siam Discovery
On October 6, Siam Discovery’s G floor takes a more experimental route with ‘SIAM DISCOVERY FASHION REVOLUTIONARY 2026’, a programme looking at fashion through discovery, lifestyle and emerging global trends.
Discovery Selection gathers international fashion and lifestyle brands including DAMSON MADDER, ADERERROR, OPEN YY, AJOBYAJO and ANDERSSON BELL.
House of Aren adds Vietnamese labels to the mix, bringing a wider Southeast Asian perspective to a week led by Thai fashion.
See leading Thai designers at Siam Paragon
From October 8-11, Parc Paragon hosts 10 runway shows from leading Thai designers and fashion brands for BIFW2026’s 19th edition: 27 FRIDAY, 37°C Thirty-seven Degrees Celsius, CHATO, FLYNOW, ISSUE, MERGE, NAGARA, PAINKILLER Atelier, POEM and VVON SUGUNNASIL.
Its theme, ‘TH-nomenal Extraordinary: Lead the Culture, Wear the Future’, puts Thai creativity and cultural identity front and centre, with designers pairing heritage references with forward-looking ideas for an increasingly international audience.
Across the three venues, established Thai houses share the billing with emerging designers and international labels, putting Bangkok firmly on the regional fashion map, with Thai identity at the centre and the next generation pushing it forward.