New World Banglamphu
Where: 228/3 Chakrabongse Road, Talat Yot, Phra Nakhon
Seen in: LISA – ‘Rockstar’ (2024); also ATEEZ – ‘Halazia’ (2022)
If you know only one abandoned building in Bangkok, it's probably this. New World was a department store until it wasn’t; somewhere along the way, it became the city’s most photographed ruin, with peeling paint, dead escalators and eerie top-floor light. LISA's team made it a centrepiece of ‘Rockstar’, promoting weeks of online debate over whether that escalator scene was staged or genuinely unsettling. The building had already made a K-pop cameo two years earlier in ATEEZ’s ‘Halazia’, giving this filming location that rarest of things: a returning fanbase.





