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If your next family getaway feels a little too predictable, Dr. Seuss Enterprises has a new pitch: swap plane tickets for pages. Ahead of the beloved author’s March 2 birthday celebration, the brand is debuting the Dr. Seuss Travel Agency, a playful digital hub that turns classic stories into “destinations” you can visit, no passport required.
Created in partnership with marketing agency Known, the faux agency leans hard into travel-world nostalgia, complete with airport-style advertising, a downloadable passport and even a Cat in the Hat acting as your resident travel advisor. The catch? Every “book”ing sends fans straight to the corresponding Dr. Seuss title, reframing reading as the ultimate journey.
The site, which launches today, will feature whimsical itineraries to places like the Truffula Forest and Mt. Zorn, alongside printable maps, postcards and a travel diary meant to help families track their literary adventures. There will also be livestream-style content highlighting Seussian landscapes, plus a short video spot rolling out across digital platforms.
“Dr. Seuss created wondrous worlds that have captivated young readers for generations. With the launch of the Dr. Seuss Travel Agency, we’re whimsically reminding families of all the places they can go with a book as their ticket,” said Cristina Bontempo, the brand director for Dr. Seuss Enterprises, in an official statement. “Debuting alongside the celebration of Dr. Seuss’s birthday on March 2, the nation’s largest literary event, we can’t wait for families to be inspired by the Seussian journeys that await.”
The campaign stretches beyond the website, too. Expect out-of-home ads at airports and along major roadways, a social rollout featuring The Cat in the Hat dispensing travel tips on Instagram, TikTok and Facebook and even a LinkedIn profile positioning the mischievous icon as an official “travel agent.”
New Yorkers will even see the concept hit the streets. On March 2, a branded Dr. Seuss Travel Agency bus will make stops around the city, staffed with “agents” handing out travel info tied to the author’s fantastical worlds.
While the launch plays with the aesthetics of traditional tourism marketing, the goal is refreshingly analog: nudging families back toward books at a moment when travel culture and kids’ attention spans often live online. Consider it a reminder that some of the most memorable trips don’t require luggage, just a little imagination and a well-thumbed story.