Yebisu ‘Bijin-ga’ Night Festival x Ai Yazawa

After collaborating with JoJo’s Bizarre Adventure creator Hirohiko Araki in early 2025, Yebisu Beer and Ai Yazawa reunite this summer for a second collaboration. The project centres on new illustrations that reinterpret Yebisu Beer’s historic bijin-ga advertisements – early 20th-century beer posters featuring elegant portraits of women.

Yazawa presents two new bijin-ga works reimagined through a contemporary lens and themed around summer evening festivals. The pieces will be exhibited at Yebisu Brewery Tokyo from July 8 to August 31. Visitors can also look forward to limited-edition merchandise featuring her artwork, including T-shirts, notebooks, fans and more.