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The original yosakoi dance started life in Kochi in 1954, where it was intended to help revitalise the struggling post-war economy, and Tokyo's own Super Yosakoi festival has been going for over a decade now. The event sees more than 100-odd teams of brightly attired dancers trying to outdo each other as they strut their stuff to the rhythm of the naruko – a type of clapper that the people of Kochi originally used to scare birds away from their fields.