Hypnotique/Nude Trump

Nude Trump is a Tokyo legend: open since 1988, chaotic in the best way, and basically stitched into the city’s fashion and party history. It started from an Americana base (military, denim, workwear), then expanded through the decades into a ’90s/2000s-heavy mix: game shirts, biker and racing jackets, leathers, riders pants, pieces that look like they’ve lived. The point is older items, but chosen because they still fit right now in a modern context.

Hypnotique is the more dedicatedly women’s side, and it runs wider than you’d expect: from wedding dresses and fur coats to casual pieces you can wear normally. Across both shops, the buying is guided by scene more than brand, clothes that fit hip-hop, techno, house, amapiano, trap and drill, and exude a ‘I could go straight from here to a party’ energy – daytime included.

The owner Hayao’s philosophy is simple: if you only chase what’s popular online, eventually you’ll have nothing left to buy. Style, to him, is unfinished. 60–70 points is better than a perfect 100. And if you pay attention, you’ll notice why celebrities always swing through and take the same selfie with him when they’re in Tokyo.