It goes without saying that Japan is the place for Hello Kitty lovers. From airports to theme parks, Kitty-chan fans are spoiled for choice when on the hunt for merch. If you're looking for items that are a little different this summer, you're in luck, as Kitty's just gotten a bit of a makeover.
For a limited time only, the cat-girl is ditching her iconic red bow and going all blue. Until August 6, you can pick up sky-blue Hello Kitty merch at Marimo Craft’s pop-up store on the third floor of Shibuya Sakura Stage. Items include bags, hairbands, scrunchies, keychains, stickers and much more.
We didn't find the little shop to be crowded in the slightest following its July 17 opening, but the store has announced it would implement a ticket system to manage visitors if necessary. Check its official social media account here for updates (in Japanese only).
If you aren't able to make it to the store in person, the online shop is your best bet. The items sold online are the same as what you'll find in the store, but note that only shipping within Japan is available.
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