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In a move you never expected, McDonald’s Japan and Street Fighter literally cross worlds with the ‘Street Burgers’ line-up dropping today (October 22), pulling familiar faces from Capcom’s universe into fast-food form.
Ryu gets the burnt-garlic mayo egg teriyaki treatment, Chun-Li turns into a yurinchi-style chicken burger, and Ken plays the role he always has: excessive, triple-cheesed and golden. Each item lands in limited packaging that looks more like arcade signage than meal branding, while McFizz cups show Ryu and Ken mid-Hadoken.
It’s a collaboration that makes sense in the way Japan often does – nostalgia and convenience culture colliding in a perfectly designed impulse purchase. The tie-in extends beyond the counter too; players of Street Fighter 6 can unlock in-game bonuses connected to the campaign, making it one of those crossovers that bleeds through reality just enough to feel surreal. McDonald’s commercials have leaned into that, showing burgers exploding like special moves, filmed with the same confidence as a Capcom trailer.
The collab runs nationwide starting October 22 2025, for a limited period. It’s easy to dismiss this kind of marketing as novelty, but Japan has turned novelty into an art form – knowing that a moment of play, no matter how commercial, still carries cultural weight.
The ‘Street Burgers’ collab is available at McDonald’s outlets nationwide. Check the website for full details.