Get ready – SXSW Sydney is set to kick things off with an appropriately on-point opening night party. The Underground at UTS will officially become the Johnnie Waker Black Ruby House on October 14, soundtracked by world-class emerging artists. Expect a killer lineup of local legends and rising international acts, including the ‘80s-style synth-pop rockers Drifting Clouds, dreamy Japanese indie group Suichu Spica, and genre-blending duo 2charm – with more headliners still to be revealed.
This year, SXSW Sydney has teamed up with Johnnie Walker Black Ruby to spotlight emerging artists and celebrate the grit and hustle it takes to break through.
Festival-goers (with a Platinum, Music Pro Pass, Music Wristband or Pro Pass) can sip on the Johnnie Walker Black Ruby Blackberry and Soda, a playful twist on a Tom Collins with just the right blend of sweet and tart that’s sure to win over the whisky-wary.
No wristband? You’re still in luck. Tumbalong Park will be buzzing with free entertainment all evening (and all week) including an ace country music and dancing program, Honky Tonk, on October 17 and Hoops and Everything, featuring indie powerhouse The Rubens on October 18. Plus, a pop-up Johnnie Walker Black Ruby bar will be serving up tasty tipples.
And in a huge first, Johnnie Walker Black Ruby will present the Walk to Austin Award, offering one standout Aussie artist the chance to perform at SXSW Austin in 2026 – on the same legendary stage that’s hosted stars like Dua Lipa, Chance the Rapper, and Megan Thee Stallion.
Find out more about what's in store here. Or, check out the full SXSW program and buy passes over here.