Meet the Italian ritual needed in Singapore


In Italy, aperitivo occupies that sweet spot between work and dinner, when friends and colleagues gather for a drink and a catch-up before the evening properly begins. That’s the moment Aperol Spritz wants to bring into Singapore’s after-work culture – particularly the golden hour, when the office lights could give way to an orange sunset and the people around you deserve more attention than your inbox.
The experience kicked off in August with a playful reminder in the workplace itself. A ‘maintenance crew’ arrived at a CBD office with an unmarked carton box, only for them to open up to a live performance by SORN, beatboxer Neil Llanes and saxophonist Bian Tong, alongside Campari Group brand ambassador Bystrik Uko and a glowing Aperol Spritz tower.






