C-beauty is having its moment right now, and Joocyee is staying on top of the game ahead of other popular brands like Flower Knows, Perfect Diary, Florasis and the like. While they’ve all received rave reviews from beauty junkies, Joocyee is the only one that has opened its first physical boutique in Singapore – mere months after entering the Singapore market online and in Watsons drugstores.
The pretty-in-pink store located at Orchard Road is also the beauty brand’s very first international one outside of China, which makes walking into this makeup paradise feel extra special.
As the sister brand to Judydoll, another well-loved Chinese cosmetic brand, Joocyee has all the on-trend products that you need for a flawless full face glow-up – from its best-selling Glazed Rouge balm gloss lippies for a dewy shine; to its Multi-Purpose Cream which can be used as blush, eyeshadow, or lip colour; and its handy Jelly Highlighter Stick for an elegant shimmer. Almost everything is affordably priced in the $20 range, though larger eyeshadow palettes can cost close to $50.
Head down and test them all before you commit to a purchase – you’ll never have to worry about shade matching again.
TIME OUT TIP When coming from Orchard MRT station, walk along the left side heading into Wisma Atria when the path forks. You’ll miss the store if you walk on the right. Conversely, walk along the right side if you’re coming via the Takashimaya underpass.
Singapore’s Joocyee boutique is located at Wisma Atria (B1-64/64A) and is open daily from 10am to 10pm. Stay updated on the brand’s latest launches via Instagram.
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