Stunning Christmas window displays in NYC to see this year

Macy’s always knows how to appeal to the heart with its holiday windows. This year, it’s theme “The Most Wonderful Stories Start Here,” celebrates the holiday nostalgia of Macy's and the history of 34th Street. See historic moments like Santa's first arrival in 1861, the first window display in 1874 and the first-ever Macy's Thanksgiving Day Parade in 1924. 

This year, Bloomingdale's has partnered with Burberry for a medieval-themed holiday window on Lexington Avenue. This display spans an entire side of the building and is covered in iconic Burberry plaid fabrics, plus nearly a dozen iron-clad knights wearing Burberry scarves. Some are decorating a Christmas tree, while one's playing the piano as his friends sip on espresso martinis. Another one runs down the stairs with a stuffed bear while his counterpart tries to shimmy out of the chimney. 

After a hiatus in 2024, the beloved Saks Fifth Avenue New York holiday light show has returned with a reimagined spectacle this holiday season. Expect a dazzling show with lights dancing across the front of the store. 

The light-and-sound experience complements the store's six windows along Fifth Avenue. Each window display brings enchanting New York City moments to life, from a snowy Central Park boat scene to a resplendent holiday tree.

Find it all at 611 Fifth Avenue (between 49th and 50th Streets) right across from the Rockefeller Center Christmas tree and ice skating rink.

This holiday season, Nordstrom's NYC flagship store has transformed into a vibrant, interactive playground entitled, "Oh, What Funhouse!" with stunning, pink and purple holiday windows lined with rows of Christmas trees, along with a multi-sensory immersive experience inside all five levels of the store. 

The magic begins at the 57th Street entrance, where guests walk through a glowing LED tunnel with floating metallic letters spelling out, "Oh, What Fun!" Then, all Nordstrom shoppers receive a "Gift Expert Guide" to guide them through the store via immersive elevator rides themed around each of the five senses. You can collect stickers, notes and clues designed to spark gifting ideas (and if you complete all five, you earn the title of Certified Gift Expert).

NYC holiday windows have been known worldwide for their creativity, intricacy, playfulness and sidewalk appeal. Raising Cane’s understood the assignment. The chicken chain in Times Square is back at it again this year, this time with their tribute to the 1983 holiday classic "A Christmas Story." Stop in for chicken fingers and peak a look at the spinning leg lamp, snowy sledding scenes and of course, the iconic canine, Raising Canes III, as Ralphie. 

New York City's Tiffany & Co. flagship windows have transformed Fifth Avenue into a "canvas of dreams and love in all its forms." This season, The Landmark windows feature glass-like snowballs that glow and shimmer while beautiful diamond bracelets take the foreground. The display is framed by floating doves, icicles, snowy white trees and Tiffany's famous little wrapped blue boxes. 

Gucci's Fifth Avenue store has embodied the traditional advent calendar for their stunning holiday window display this year. Numbered emerald green boxes open and close to reveal stunning silver Gucci heels, handbags and jewelry. Plus, you can hear little bells jingle every time the doors open—all to get you in the holiday (shopping) spirit.