& Other Stories

One of H&M’s spin-offs makes its U.S. debut with this Soho outpost. Originally, & Other Stories started as a beauty concept but quickly evolved into a fashion brand offering accessories and Euro-flavored ready-to-wear women’s clothes. While the prices here aren’t as low as what you’d find at H&M, they’re not too steep, either. And items like a coral handbag ($195), a wool striped skirt ($90) and gold knuckle rings ($45) definitely have the added bonus of looking more expensive than they are.