Creator David Klasfeld founded OCC in the kitchen of his Lower East Side apartment in 2004. The makeup artist has since expanded his 100 percent vegan and cruelty-free cosmetics line from just two shades of lip balm to an extensive assortment of bang-for-your-buck beauty products. The animal-friendly brand has bid Klasfeld’s kitchen adieu and set up shop in a downtown flagship, filled with exposed brick, antique metal and reclaimed wood. Browse more than 30 shades of nail polish ($10) in clear, translucent and opaque varieties, and nearly 40 loose eye-shadow powders ($14). You’ll also find soft, flexible makeup brushes ($18–$28) and bottles of the label’s tinted moisturizers ($28), but we especially fancy OCC’s Lip Tars ($83), which glide on like a gloss but have the matte finish and saturated pigmentation of a lipstick. Get glam for a night on the town by taking advantage of OCC’s makeup-application services ($75–$125).