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This over-the-top U.S. Open activation lets you breakfast-in-bed right on the tennis court

Sorry, buff tennis players not included

Written by
Mark Peikert
Bed on the Baseline by IHG Hotels & Resorts
Photograph: Courtesy IHG Hotels & Resorts | Bed on the Baseline by IHG Hotels & Resorts
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The U.S. Open already delivers high-stakes drama, envious fits and more celebrity sightings than a SoHo brunch spot. But this year, IHG Hotels & Resorts is serving an entirely new kind of courtside fantasy.

As the tournament's official hotel and loyalty program partner, IHG is offering tennis lovers the chance to win "Bed on the Baseline," which is exactly what it sounds like: breakfast in bed—right on the court.

Bed on the Baseline by IHG Hotels & Resorts
Photograph: Courtesy IHG Hotels & ResortsBed on the Baseline by IHG Hotels & Resorts

Think: Louis Armstrong Stadium, the crowd’s roars replaced by serene quiet, the air still humming from the earlier match. A private car whisks you there, where you're greeted by your own concierge and led to a bed parked where tennis greats were volleying just minutes earlier. Get cozy in a plush IHG robe and slippers while you watch highlights from matches on the massive stadium screen as you indulge in a room service–style breakfast. This isn't just a luxe escape; it's a bucket-list item.

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Don't worry, IHG didn't forget everyone's favorite part of the U.S. Open. Forget the Honey Deuce; IHG is debuting its own tournament cocktail, the Watermelon Slice, a delicious mix of Moët & Chandon, watermelon juice, elderflower liqueur and lime, garnished with an actual wedge of watermelon and poured into a tennis-themed collectible cup. But don't worry, IHG would never deny non-attendees the chance to feel like they're basking in the summer sun, wearing all white with their heads swiveling from player to player. The Watermelon Slice will also be available at the IHG Racquet Bar on site and at select IHG hotels around NYC.

Bed on the Baseline by IHG Hotels & Resorts
Photograph: Courtesy IHG Hotels & ResortsBed on the Baseline by IHG Hotels & Resorts

Bed on the Baseline will be held on September 17. IHG loyalty members have until September 7 to enter for a chance to win the “Bed on the Baseline” package at IHG One Rewards Access. (Non-members can register for free at ihg.com/onerewards.)

This is, essentially, the U.S. Open as a five-star bed rot: a love letter to both hospitality and hardcourt magic. Sure, not everyone will score the Bed on the Baseline experience, but just knowing it exists makes the tournament feel a little more decadent. Because if there’s one thing New Yorkers understand, it’s that the best seat in the house is sometimes an actual bed.

The 2025 U.S. Open Tennis Championships run from August 18 through September 7 at the USTA Billie Jean King National Tennis Center in Flushing, New York.

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