NAILCON, a festival dedicated to nail culture, is making its manicured debut in NYC this fall

This online beauty brand is officially going offline. For the first time ever, the digital platform NAILCON is celebrating nail culture with a two-day immersive event on October 18 and 19 in NYC's Meatpacking District. 

In celebration of nail art consumers, beauty professionals and creators, NAILCON 2025 will host a number of events related to the world of nails including panels, live demos, musical performances, masterclasses and interactive experiences—and it's open to all. 

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Since its founding in 2019, NAILCON has built a loyal digital audience of over 330,000 beauty lovers, pros and brands. The brand's goal has been to create a community that celebrates nails and consciously addresses social issues and community causes, while educating and informing those who appreciate the beauty of nails and the art's culturally-based history.

"I strive to highlight women and artists alike who respect the art as well as the craft; to always speak of nails in a positive and accepting light," NAILCON founder Jazmin Celine Greshman wrote on the website. She also credits her motivation in creating NAILCON: making nail culture acceptable and celebrated, even in professional work environments. 

This first live festival marks a new chapter for the brand, poised to become a defining event for the nail and beauty community. 

"It's more than a beauty expo, it's a cultural moment. NAILCON has always been about bridging the gap between beauty, education and storytelling," Gresham said in a statement. "With this event, we're creating space for real connection where nail lovers, pros and creatives can come together, learn and celebrate what makes this industry so powerful."

It's more than a beauty expo, it's a cultural moment. 

With an expected attendance of over 1,500, NAILCON will feature a lineup of programs to celebrate the diversity and artistry of the nail world today. You can attend events like "NAILCON Español," a new bilingual segment spotlighting Latinx nail artistry and heritage, or learn from celebrity nail artist Jenny Bui in an exclusive class, "Jenny's Secret." 

You can also attend "ICY University with Saweetie," a live masterclass on entrepreneurship, branding and reinvention in the nail industry. Experience a crossover of the gaming world and the beauty/wellness world with "Black Girl Gamer Lounge" or enjoy the live music experience bringing the vibe of nail culture to the Meatpacking District. 

Attendees can also experience beauty podcast tapings, intimate panels with industry experts, a small business marketplace and lifestyle activations that blend fashion, wellness and creativity. 

NAILCON 2025 ticket details, the exact venue and a full schedule will be announced here this Friday, August 8.