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A New York classic deliciously meets a British tradition this summer: in celebration of Wimbledon and its signature strawberry-and-cream dessert, New York's own Junior's will be rolling out a Wimbledon-themed food truck and serving free, limited-edition Strawberries & Cream mini cheesecakes next week. The tennis-inspired treats are part of The Hill in New York programming, which will bring free Wimbledon watch parties of the championship's finals weekend, as well as a Rita Ora concert and a London-style garden party to Brooklyn Bridge Park this July.
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The Wimbledon x Junior’s Limited-Edition Cheesecake giveaway event will dole out 1.5-ounce Junior’s Original flavor mini-cheesecakes topped with homemade strawberry sauce, whipped cream and edible tennis balls. The complimentary cakes will be served to New Yorkers from a co-branded food truck that will be located in Dumbo on Monday, July 7 between 8 a.m. and 2 p.m., and in Flatiron on Tuesday, July 8 between 11 a.m. and 5 p.m.
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"This collaboration represents the ultimate recipe, the best of New York combined with the best of British," said Alan Rosen, third-generation owner of Junior’s restaurants and bakery. "We're excited to bring the unique taste of Wimbledon to New Yorkers in a way they already know and love—through our world-famous cheesecake!"
“We are delighted that our flagship US event, The Hill in New York, is returning for a fourth successive year and that Junior’s, a true New York institution, is helping us celebrate," added Usama Al-Qassab, Marketing and Commercial Director at The All England Lawn Tennis Club. "Strawberries and cream are a much-loved tradition for tennis fans attending Wimbledon—indeed our guests consume 50 tonnes of strawberries during the two weeks of the event—so we are pleased to offer a unique way for our American fans to enjoy them too.”
Following the Junior’s Strawberries & Cream giveaway, the mini-cheesecakes will be exclusively available at The Hill in New York on Saturday, July 12 and Sunday, July 13 at Empire Fulton Ferry in Brooklyn Bridge Park. Fans can enter for the chance to win free single day tickets to The Hill in New York here.”