Harry Styles is here to help you orgasm, thanks to his NYC pop-up this weekend

Pop star-slash-psychedelic prince Harry Styles has been a sex symbol for the past decade, both as a member of boy-band juggernaut One Direction and as a "Watermelon Sugar"-loving solo act. And now he's helping New Yorkers tap into their naughty side with a sex toy pop-up store, coming to Elizabeth Street this weekend.

An offshoot of Styles's lifestyle and wellness brand Pleasing—which sells nail polishes, face creams and comfy unisex crewnecks, among other things, and has itself popped up with temporary New York storefronts over the years—the pop-up will be dedicated to "Pleasing Yourself," the singer-actor's new line of sexual gadgets and goodies. Per the Pleasing website, that seemingly includes The Pleasing Double-Sided Vibrator, which can be used for both internal and external play (the more, the merrier, eh?), as well as The Pleasing Lube, a high-performance, FDA-approved silicone lubricant that can be used with the vibrating device.

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As announced on Instagram, the Pleasing Yourself pop-up will be coming to New York City on Friday, July 25 through Sunday, July 27, beginning at 11am ET each day at 251 Elizabeth Street in Soho. (Given how popular seemingly everything related to the performer is, you can very much expect folks to be lining up much earlier than that.)

"Come explore our three-day pop-up in New York City at 251 Elizabeth Street, where your journey begins with a moment to yourself before discovering the new collection, alongside Pleasing bestsellers and a few special surprises," per the brand. "No small talk here, Pleasing Yourself favors presence over performance."

According to The Cut, the Pleasing Yourself line will feature other products in the future, including a collaboration with Planned Parenthood for a special Harry Styles-approved condom release. “More than a product launch, the launch campaign represents a gentle provocation—a nudge toward normalizing what’s too often left unsaid. It’s rooted in the belief that pleasure is nothing to apologize for, that self-touch can be a love language, and that old rules haven’t always served us,” said the brand release. 

Hey, if Harry Styles is telling you to masturbate, you masturbate, New York!