[title]
New Yorkers don’t need much of an excuse to line up for a good bagel but, next week, H&H is making it especially easy. To celebrate National Bagel Day on Thursday, January 15, the New York City-born bagel shop is giving away free bagel-and-spread sandwiches to customers.
If you have an H&H Rewards account on the H&H Bagels app, you can snag your free spread sandwich that day—which includes your choice of bagel, paired with one of H&H’s trademark spreads, including everything from plain cream cheese to spicy scallion to strawberry. The deal is good both online and in-store; just scan the app at the register for your free bagel moment. If you’re not already signed up, this is your sign to download the app and make it official.
H&H’s giveaway feels especially fitting for a brand that’s woven into New York’s breakfast DNA. The iconic shop, which was founded on the Upper West Side in 1972, built its reputation on kettle-boiled, oven-baked bagels that have earned cameos in shows like Seinfeld and Sex and the City. Since then, what was once a neighborhood staple has turned into a coast-to-coast operation.
Around the city, you’ll find H&H locations on the Upper East Side, Upper West Side, in Kips Bay, Penn Station and Moynihan Train Hall. And if you’re reading this outside New York, the giveaway applies nationwide, with participating locations in places like Los Angeles, Washington, D.C., Boca Raton, Tampa, Knoxville, Jacksonville and West Palm Beach.
The only real catch? You’ll need that rewards account to unlock the deal. But after you’ve done that, clear a little space in your morning schedule and prepare to do something very on-brand for New York: get excited about a free bagel.