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First look at the new Fort Greene flagship for Million Goods

Come for the fashion, stay for the wine bar.

Written by
Mark Peikert
Million Goods Fort Greene
Photograph: Joe Thomas | Million Goods in Fort Greene
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As every New Yorker knows, space is at a premium. So why buy clothes, drink wine and listen to music in three different places when one storefront could offer all three at once? That’s the thinking behind Million Goods, a shop that has turned retail therapy into a full day out.

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Part menswear boutique, part wine bar and part hi-fi listening lounge, Million Goods launched in 2024, with founders Drew Kaufmann and Matt Reyer building the Greenpoint space around a trifecta of good clothes, low-intervention wine and great sound.

Million Goods
Photograph: Joe ThomasMillion Goods

Now, the multi-hyphenate store has opened a dramatically larger flagship at 201 DeKalb Ave., bringing its particular brand of leisurely retail to a Fort Greene brownstone. Visitors can browse brands including Amomento, Berner Kühl, Document, Études Studio, MHL Margaret Howell, Nicholas Daley, OAMC Peacemaker, Ranra, Rold Skov, Soulland, Sunflower and ssstein, then settle in for a glass of wine or a cup of tea. 

Million Goods continues to focus on small growers and low-intervention producers, with a compact, regularly changing list available by the glass or bottle. There’s also a small menu of snacks, keeping things loose and casual, especially in good weather when the backyard garden offers anyone not in a hurry to linger for another drink.

Million Goods Fort Green
Photograph: Joe ThomasMillion Goods

The flagship boasts architecture and interiors by Gjergji Shkurti, with lighting from Louis Poulsen, furniture from Frama and Emeco and audio design by Bridge Street Sound, with sound integration by Mo Yasin.

“Million Goods is designed for people to slow down and spend time,” founder Drew Kaufmann says. “Whether someone comes in looking for a specific pair of trousers or simply walks in off the street, we want them to feel comfortable having a glass of wine or a cup of tea, reading a book in the backyard or wandering upstairs to discover something new. It is a place of ultimate leisure.”

Million Goods is located at 201 DeKalb Ave. It’s open Tuesday from noon to 10pm, Wednesday from noon to 11pm, Thursday through Saturday from noon to midnight and Sunday from noon to 10pm. For more information, click here.

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