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If you’ve been scrolling Instagram lately, you may have spotted a burst of vibrant pastel walls, tropical motifs and shoutouts to “la casita” popping up around Astoria. That’s because Bad Habits, the restaurant and lounge on Broadway, has fully leaned into the Bad Bunny hype with a full replica of the singer’s famous La Casita installation, which has turned the Queens neighborhood into a mini pilgrimage site for fans.
The installation debuted during a watch party for Bad Bunny’s surprise concert in San Juan, but the timing couldn’t be better. With Benito now locked in as the 2026 Super Bowl halftime headliner, the move feels celebratory and strategic all at once. For now, though, the façade is sticking around only through October 6, giving New Yorkers a limited time to snap their photos and lean into the vibe.
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And yes, there’s an incentive: Anyone who posts a shot of the La Casita backdrop and tags both Bad Habits and Bad Bunny gets 10% off their bill. It’s a clever hook in the age of content: selfies turn into discounts, tags turn into foot traffic, and the buzz feeds back into the venue itself.
Of course, Bad Habits has never needed a gimmick to pack the room. The spot has already built a reputation for its weekend dance floor, DJ nights, colorful cocktails and Dominican-leaning comfort staples like mangu and empanadas. In other words, there’s plenty to keep the party going long after the façade comes down.
What the La Casita pop-up does is highlight what was already in place. It’s part fandom, part experiential marketing, but mostly just good timing layered onto a venue that knows its strengths. The neon-bright exterior may be what’s drawing the cameras, but the reason people stick around is because the drinks hit, the food’s solid, and the vibe is exactly what you want in Astoria on a Friday night.
If you find yourself in Astoria this week, swing by 32-03 Broadway. Snap the shot, sip the cocktail, groove to the DJ—and, for once, get rewarded for being extra on social media by way of 10-percent off.