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Grand Central Terminal commuters got a little less jaded and a whole lot more hyped today, thanks to a takeover that’s part sneaker drop, part Willy Wonka fever dream.
Adidas Originals and global reggaeton phenom Bad Bunny have transformed one of New York’s most iconic transit hubs into a destination of its own—one that could land you on a flight straight to Puerto Rico.
As part of the new campaign supporting Bad Bunny’s “No me quiero ir de aqui” residency, the Three Stripes brand has set up 60 bright blue lockers inside Grand Central, one of which contains a coveted golden ticket. The prize? A two-night, three-day all-expenses-paid trip to Puerto Rico that includes round-trip airfare, premium hotel accommodations, concert tickets to see Bad Bunny live and a special Adidas x Bad Bunny swag package. Think of it as your passport to Benito paradise.
Here’s how it works: Head to Grand Central before 5 p.m. today and try your luck. Attendees pull a key from a bowl of 200-plus options, but only one unlocks the magic.
If you can’t make it to Midtown, Adidas hasn’t forgotten you. Fans nationwide can enter a separate “Bad Bunny Fan Quiz” through the Adidas CONFIRMED app for a digital shot at winning the same Puerto Rican getaway. You’ve got until July 18 to get your trivia right and your hopes up.
The giveaway marks Adidas’s latest play in their ongoing partnership with Bad Bunny, which continues to blend sneaker culture, music stardom and destination-worthy experiences. It's also perfectly timed with the buzz around the newly revealed adidas x Bad Bunny Gazelle “Wonder Clay,” a sneaker as creamy and cool as its name suggests.
Given that subway rides here usually come with nothing but delays and dubious smells, this pop-up feels like a rare kind of magic: part brand stunt, part tropical daydream. So if you’ve got time to spare—and dreams of sipping rum in San Juan—you might want to make a detour through Grand Central today.