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If you missed the news, Sunday, July 20 is National Ice Cream Day—it's the day we celebrate all things related to that creamy, dreamy dessert. It's also the perfect day to eat your weight in ice cream cones, cups, and fudge-covered, cherry-crowned sundaes.
But not everyone can handle all that dairy. We definitely don't want to leave our lactose intolerant friends out and, luckily, KIND Snacks has them covered, too. They've decided that in addition to traditional ice cream, the day is an excellent time for plant-based frozen bars, too. In an effort to raise awareness of its KIND Frozen bar line, the brand is launching a one-day pop-up on July 20th to celebrate the summeriest of dessert-themed holidays.
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Fans of frozen treats can find the pop-up this Sunday at 181 Mulberry Street in Soho from 12 to 5 p.m. Not only will KIND be offering guests a chance to try its new KIND Frozen bars for free, but it will also have onsite brand engagement and summer swag giveaways aplenty.
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The party isn't solely onsite in Soho, though. KIND is also offering social media giveaways on its Instagram account from now through July 21st, featuring a year's supply of KIND Frozen bars and a branded cooler to store all of your free treats in.
As a bit of background, KIND frozen Bars are a welcome respite from the lactose-filled ice cream of old. If you already enjoy the brand's traditional granola bars, you'll likely love this freezer-case version, which are made with nut milk instead of the usual dairy. To up the deliciousness, they're layered with whole nuts, dark chocolate and nut butter and come in a variety of tasty-sounding flavors including Dark Chocolate Almond Sea Salt & Nut, Peanut Butter Dark Chocolate Nut, Cherry Almond, and Mint Chocolate Almond & Nut.
And if you get a hankering for a box or two after trying a free KIND Frozen bar at the pop-up, the plant-based novelties can be purchased at many major retailers, including Target, Whole Foods and more.