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Miami families have a new reason to head to Aventura Mall this winter. CAMP, The Family Experience Company, has teamed up with BBC Studios to launch Bluey x CAMP: Bluey’s Backyard, a brand-new immersive play space opening January 23 at CAMP Miami, located on the mall’s third floor next to Eataly.
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Designed as an “always-on” shop-and-play destination, CAMP Miami marks the city’s first location from the experiential brand known for bringing beloved kids’ franchises to life, from PAW Patrol and Gabby’s Dollhouse to Encanto and Trolls. And Miami is one of the first two U.S. cities to debut Bluey’s Backyard.
Inspired by the Emmy Award–winning animated series Bluey, the experience transforms CAMP Miami into a colorful, 4,000-square-foot world built for imaginative play. Created in collaboration with BBC Studios and Bluey’s producers at Ludo Studio, the installation invites kids and caregivers alike to step straight into the Heeler family’s universe, where playtime is very serious business.
Once inside, families can expect a self-guided adventure lasting about an hour. Kids can jump into fan-favorite games from the show, including Obstacle Course, Rug Island and Pizza Girls, while keeping an eye out for hidden Leaf Bugs and Long Dogs scattered throughout the space. There are hands-on craft stations inspired by the series, surprise Dance Mode moments with Bluey herself and the chance to snap a family photo to commemorate the visit.
Outside the experience, CAMP Miami also features a permanent retail space stocked with toys, accessories and exclusive Bluey x CAMP merchandise, along with The CAMP Slime Bar, a Splatter Zone party room for birthday celebrations and one of CAMP’s signature playable trucks. The co-branded Bluey collection includes giftable favorites like the Heeler Family Car Doodler, a stackable wooden Ring Tower toy and Bluey and Bingo ears headbands for instant dress-up fun.
“At CAMP, we create space for families to reconnect with their inner child through imagination and play, making Aventura Mall the perfect destination to engage with young families,” CEO of CAMP Jenica Myszkowski said in an official statement. “We can’t wait to bring this one-of-kind experience to the Sunshine State and are excited for Miami to experience the magic of CAMP firsthand.”
Bluey x CAMP: Bluey’s Backyard opens January 23 and runs through March 29. CAMP Miami will be open daily from 9am to 5pm, with entry slots available every 15 minutes. For tickets and more information, click here.