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Hermosa Beach's pedestrian-friendly downtown area is has bars and surf shops aplenty. Each Memorial Day and Labor Day weekend the area hosts the arts and crafts fair Fiesta Hermosa.
Roam the stalls at this Labor Day weekend arts festival, sample the food and listen to the music—and then take a dip in the nearby Pacific. A few logistical changes for the past few fests have streamlined the layout: You’ll still find an on-the-street makers mercado and food fair along Hermosa and Pier Avenues, but there’s now live music at the beach, plus a mini carnival a bit inland. There’s also a beer and wine garden close to the beach with its own music lineup—though that charges a $10 cover fee and is 21-plus.
When is Fiesta Hermosa?
The biannual event takes place over Memorial Day weekend and Labor Day weekend each year. The next event takes place Saturday through Monday—September 5, 6 and 7, 2026—from 11am to 7pm on the weekend and 11am to 6pm on Monday. You’ll find it along Hermosa and Pier Avenues.
Is Fiesta Hermosa free?
Yes, though food, drink, games and craft vendors will of course cost you. Also, the Garden, a 21+ area with drinks and music, has a $10 daily cover fee.
Is the event dog-friendly?
The gated Garden area of the event isn’t dog-friendly (and, as is the case in nearly all of L.A. County, neither is the beach), but you’re welcome to bring a dog with you to the rest of the Fiesta.
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