Good news, innies and outies alike: Lumon Industries is buying you a juice. Well, technically Erewhon is—but only if you know the right words.
Starting Friday, August 15, fans of Severance as well as fellow Emmy darling The Studio can stroll into select Erewhon locations in Los Angeles, whisper one of two show-inspired catchphrases and walk away with a complimentary cold-pressed organic juice. Consider it a rare workplace perk, no severance procedure required.
The promotion celebrates a major Emmy moment for both shows. Severance, the eerie Apple TV+ drama about a company that surgically splits its employees’ work and personal memories, racked up a jaw-dropping 27 nominations for season two, including Outstanding Drama Series and nine acting nods. Meanwhile, The Studio, Seth Rogen’s Hollywood satire about a beleaguered movie studio and its insecure execs, landed 23 nominations, setting a record for the most acting category nods for a freshman comedy.
So what’s the magic phrase? For Severance, you’ll need to say: “The work is mysterious and important.” (Do say it with a touch of corporate gravitas.) For The Studio, it’s: “Thank you, Sal Saperstein.” Either one scores you a free juice—it’s your call whether to pick the one you actually watch or just pretend you’re in the know.
The freebie is available at Erewhon’s Beverly Hills, Grove, Studio City, Venice and Silver Lake outposts. No purchase necessary; you can just utter the password and bask in your freebie glory. Erewhon isn’t spilling exactly which blend they’re pouring, but if past collabs are any guide, expect something green, cold and approximately 500% more expensive than water.
This is the kind of cross-promotional stunt that feels very on-brand for Severance: mysterious instructions, limited access and a high-end perk for those in the know. For The Studio, it’s equally fitting—because who in Hollywood doesn’t love something free at Erewhon?