What is it?
A first stop for East End trendies, Goodhood is a clothing and lifestyle shop owned by streetwear obsessed couple Kyle Stewart and Jo Sindle. After seven years on Hoxton’s Coronet Street, and a decade on Curtain Road, it recently upped sticks again to a super-size, 5,500 square foot site just off Brick Lane.
What does it sell?
A deftly curated edit of womenswear, menswear, accessories, kids’ stuff, beauty and grooming products, plus homeware, audio equipment and fancy camping gear.
Japanese independent labels are well represented, while other covetable brands include Aries, Brain Dead, Engineered Garments, Pendleton, Ganni, Norse Projects, Our Legacy and Wood Wood. You’ll also find matcha whisks, wall tapestries and quality basics from the shop’s own brand, Goodhood Lifestore – designed in collaboration with Brain Dead co-founder Ed Davis – plus curated edits of stock from Broadway Market bookshop Artwords, vintage brand Unified Goods and Hackney record store Stranger Than Paradise.
The upscale, leftfield stock is hand picked to appeal to Goodhood’s very East End customer, but is shot through with a real sense of humour and a few easy, low-cost buys: branded tees, socks and hats, plus affordable trinkets, mugs, badges and stickers.
Opening times
11am to 7pm daily
Time Out tip
If you want to be ahead of the curve when it comes to streetwear-influenced fashion, be sure to keep tabs on the brands represented here; Goodhood has a knack for stocking interesting indie brands that go on to become major labels. And keep an eye out for its seasonal sales, particularly in January when you can nab some very decent discounts.
As featured in the 100 best shops in London