Hammam Bouquet - a heady scent inspired by the Turkish baths in Piccadilly - was barber William Penhaligon's first fragrance back in 1872. The brand he founded continues to be fuelled by weird and wonderful inspirations and its clutch of London stores feature colognes and perfumes such as Endymion (a gorgeous blend of citrus and spice) and Juniper Sling (a play on the botanicals found in gin), as well as candles, toiletries and grooming accessories.