Orlebar Brown

This luxury lifestyle label for men is growing fast – and quite rightly, too. Both its plain and creative swimming trunks are arguably the biggest draw, but it also turns out a fine selection of smart/casual shirts, shorts, trousers and jackets, with each simple design available in range of shades from daring pink to modest grey. The three stores (there's also a branch in Westbourne Grove and Chelsea) are sleek and contemporary, with stark white fittings showcasing the rainbow-coloured apparel. Trunks are priced around £140; T-shirts around £55.