Aubin & Wills

Brit brand Aubin & Wills opened this ambitious and rambling boutique, 45-seat cinema and gallery in a hipster apartment block on Redchurch Street in June 2010. The 7,500 square foot space houses its mens, womens and homeware lines in a sort of grown-up collegiate style reminiscent of Aubin’s teen labelmate Jack Wills. Upstairs is Brit artist and curator Stuart Semple’s Aubin Gallery, and down in the basement is the Aubin Cinema – a collaboration with neighbour Shoreditch House. Of all the recent openings on Redchurch Street in recent times, it’s by far the most high-reaching, but is that rough, hipster edge the area is known for under threat from Aubin’s arsenal of blankets, biscuit tins, candles and stylish clothes.