As well as offering expert tailoring (master cutter Clive Phythian trained at Gieves & Hawkes), Alexander Boyd, over in Spitalfields, can measure you up and make you a beautiful handmade tailored shirt to order (prices start at £175). Even the shop’s off-the-peg shirts are made in the finest cotton in a factory in Kent, as are its ties, handmade from silk woven in Suffolk.