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Americanophiles, here’s some very exciting news. Beloved homeware store chain Pottery Barn, until now only heard of here in the UK via faint whispers from across the pond, has opened an outpost in London.
Since opening in 1946, Pottery Barn has developed near-mythic status as a place to furnish homes. The bougie chain is renowned for combining antique aesthetics with boho styles, from collections of plaid plating and comfy country style sofas to wicker baskets to store various trinkets. Pottery Barn has remained one of the most popular furnishing brands in the US.
Most Americans will recognise Pottery Barn from a parent’s magazine collections or shopping malls. Here in the UK, however, you’re more likely to have come across the brand on the telly. An entire Friends episode revolved around the chain. In season six (episode 11) ‘The One With the Apothecary Table’ saw Phoebe – who is averse to chain-store furniture – easily convinced by Pottery Barn’s alluring apothecary table.
Despite its popularity, however, the furniture shop has never made its way across the pond – until now. Pottery Barn has launched a website for the UK, and it will open its first ever British physical outlet here in London. The brand is hosting a pop-up in West Elm’s store on Tottenham Court Road, which will be open to shoppers throughout October.
Significantly, the pop-up will feature Pottery Barn’s autumn collection, which the brand described as ‘whimsical woodland prints, grounded in autumnal greens and checked patterns.’
Commenting on the launch, president and CEO of Williams-Sonoma Inc (which owns Pottery Barn) Laura Alber said: ‘We’re excited to bring Pottery Barn’s timeless design and quality craftsmanship to the UK through a dedicated website that reflects our brand values and showcases our passion for incredible products.
Non-London Pottery Barn fans can shop online here, and the chain will be launching in John Lewis department stores later this year.
Pottery Barn pop-up, West Elm, 209 Tottenham Ct Rd, W1T 7PN.
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