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You’ve almost certainly heard of Annabel’s, the Mayfair private members club that has been the haunt of celebs and royals like Kate Moss, Mick Jagger and Princess Diana. Now, London’s most exclusive members club has finally decided to let the proles in. The catch? You’ll have to drop at least £245.
Annabel’s will open its doors to the public for the first time this year. The club is allowing non-members to make reservations at its new exclusive sushi pop-up from Michelin-starred chef Endo Kazutoshi. The sushi master will be taking over the restaurant for five months and will be offering his £245-a-head menu. The menu has the option to add a £120-per-person sake pairing, taking the bill to a cool £365 a head.
Annabel’s usually charges an annual fee of £3,250, but non-members will be allowed to eat at the pop-up. However, strict house rules will be maintained. As usual, diners will not be allowed to use their phones, submit dietary requests or even wear perfume. There’s a strict dress code too, which requires ‘polished, occasion and time-of-day appropriate attire … smart, tasteful and refined, rather than casual or sporty’.
Kazutoshi has found his new home at Annabel’s after his White City omakase restaurant, Endo at the Rotunda, burned down last year. Endo is at the member’s club from March until July 2026. It’s already booked up for March, with reservations dropping for April and May on March 2 at 9am – set those alarms and find the official website here.
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