Legendary London restaurant Simpson’s In The Strand has confirmed its reopening date

We’ve known that Jeremy King – the hospitality brains behind the likes of Brasserie Zédel, The Wolseley and recent Bayswater opening The Park – has been planning to reopen the legendary Simpson’s in the Strand for a while. And finally we have an opening date. 

‘At the end of 2025, just a few years short of its 200th anniversary, Jeremy King will relaunch this legendary restaurant,’ says an official statement. It was initially thought that Simpson’s would be re-opening in May of this year.

Serving up traditional British fare since 1828, and beloved by literary luminaries Charles Dickens and Sir Arthur Conan Doyle, Simpson’s was one of the first UK restaurants to earn a Michelin star back in 1974. However, this London dining institution has been shut since 2020 and in 2023 it auctioned off a bunch of fixtures and fittings, including carving trolleys, tables, booths and three pianos. 

In other words: expect a whole new look inside. More information about the revamped resto has also been newly released. Simpson’s will have two dining rooms -  the Grand Divan and the Green Room (which is apparently a ‘working title’) – as well as two bars – Simpson’s Bar and Nellie’s.

There will also be private ballroom for 100 covers, called the Assembly Room. ‘Food throughout will be British at its core, with a meal in the Grand Divan being a rather traditional affair and the Green Room offering a more flexible service at a lower price point.’

Simpson’s, 100 Strand,
WC2R 0EW.