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Michelin-starred chips are coming to central London

Gourmet Dutch fries brand Frites Atelier has opened in Soho, and it’s giving away hundreds of free portions to celebrate

Written by Eloise FeildenContributor, Time Out UK
Frites Atelier, chip
Photograph: Edward Howell Photography
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Calling all fry fanatics! Frites Atelier has brought its cult Dutch fries to London. 

If you’ve spent time in Belgium or the Netherlands, you may well have heard of Frites Atelier. The chip shop is famed for applying Michelin-starred cooking to the humble potato at its outposts in Antwerp, Brussels, Ghent and Roosendaal.

Now, the elevated chippy is bringing its cult concept to Soho. The new site opened in the old Balans Soho site on Old Compton Street on Saturday (December 13).

Dutch chef Sergio Herman is the brains behind the fine-dining-meets-fast-food concept. Having received the ultimate culinary accolade – the coveted three Michelin stars – in 2006 for his family establishment Oud Sluis, Herman turned his attention to the potato in 2016. His aim? To turn the simple tatty into a luxury gastronomic experience.

London is the first British location to be graced with Frites Atelier’s glorious golden batons.

Everything at Frites Atelier is made in-house, with the key ingredient supplied by international potato masters Lamb Weston. The signature frites dish is a Dutch staple – featuring thin and ultra-crispy chips with a soft, cloud-like interior, and always served with a sauce. Four signature ‘frites specials’ also feature on the Soho menu - Flemish beef stew, parmesan and basil, sea nori, and cheddar supreme.

Frites Atelier, chip
Photograph: Edward Howell Photography

The mayo or ketchup debate can be put to one side when visiting Frites Atelier, as the menu boasts a selection of sauces including truffle, basil mayo, béarnaise and spicy andalouse. 

And fries aren’t the only thing on the menu, with burgers and croquettes also included in the lineup. Frites Atelier is also offering a curated drinks list to wash down its Michelin-inspired fare, including espresso martinis, spicy margs, beer and even champagne.

This coming Saturday (December 20), the new site will be offering the perfect pre-Christmas treat in the form of a free portion of its signature double-cooked Dutch fries – worth £8.95 – to the first 150 people through the doors.

Atelier Frites, 34 Old Compton St, W1D 4TR. Open midday to midnight Sundays to Tuesdays, midday to 3am from Wednesdays to Saturdays.

The best chippies in London, according to Time Out.

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