Who knew it was possible to be so chilled out right in the centre of London? You’ll find this new hotel from the London-based hospitality group Kinsfolk & Co, whose directors are of The Goring and The Beaumont fame, in the heart of Fitzrovia. While the design feels local to its bones – on the walls you’ll see black-and-white photos of Fitzrovia’s highlights like The Blue Posts and H.T. Harris Delicatessen – with its earthy tones, woody surfaces and a hint of glamour, it’s easy to think you’re miles away from the frenzy of the city. Of course, this is helped by the fact that there is a near-perfect spa on the hotel's wellness floor. There's a large airy gym, a sauna, a hydrotherapy pool, a steam room, an ice room, and a halotherapy room. Oh and a hot tub, of course.
Address: 50 Newman St, London W1T 3EB
Price: Rooms start from around £500 a night
Nearest transport: Oxford Circus tube is a seven-minute walk























