In 'stagrams: the oh-so-colourful Serpentine Pavilion

 

A photo posted by Arkitera (@arkitera) on Jun 24, 2015 at 6:02am PDT

As we reported yesterday, this summer's Serpentine Pavilion is now open! And naturally, the first visitors couldn't help but Instagram the b'jesus out of it.

 

A photo posted by Sanober Ahmed ? (@sanobi7) on Jun 24, 2015 at 1:25am PDT

You can find the colourful structure bang in the middle of Hyde Park. It's open daily from 10am to 6pm, and it's free to visit.

 

A photo posted by @marianotellechea on Jun 24, 2015 at 2:20am PDT

Designed by Spanish architects SelgasCano, it's the fifteenth pavilion to grace the Serpentine site. (Check out the previous years' pavilions here.)

 

A photo posted by Valentina Battaglia (@val_bat) on Jun 24, 2015 at 1:22am PDT

This year's installation is an amorphous, double-skinned, polygonal structure consisting of panels of a translucent, multi-coloured fluorine-based polymer (ETFE) woven through and wrapped like webbing.

 

A photo posted by Flora Sharpe (@bunnysharpe) on Jun 25, 2015 at 3:19am PDT

Inside you'll find a café, and talks and events are planned throughout the summer.

 

A photo posted by @jetsettera on Jun 25, 2015 at 2:58am PDT

The Pavilion is open until October 16, so you can wait until a nice sunny weekend to pay it a visit.

 

A photo posted by Aaron Lam (@aaronylam) on Jun 24, 2015 at 2:14pm PDT

 

A photo posted by Anastasia Mishchenko (@londisland) on Jun 24, 2015 at 1:43pm PDT

 

A photo posted by Dave Cabrera Photo (@davecanary) on Jun 24, 2015 at 1:40pm PDT

 

A photo posted by @dianajsm on Jun 24, 2015 at 9:32am PDT

 

A photo posted by Its An Art Life (@itsanartlife) on Jun 24, 2015 at 7:49am PDT

 

A photo posted by 9fi5th (@9fi5th) on Jun 24, 2015 at 6:32am PDT

And don't miss...

• Our guide to London's best new public art
• London's most terrifying new statue
• Five reasons to visit Carsten Höller's fun new exhibition
• And follow @TimeOutLondon on Instagram!