

To see what that level of expertise looks like up close, we visited the world’s leading jewellery and gemstone trade fair, Jewellery & Gem World (JGW) Hong Kong. Navigating the massive event can be intimidating, but the Gemological Institute of America’s (GIA) booth offered a welcoming entry point for visitors to explore the beauty, origin, and science behind natural diamonds.
With informative displays and explanations, interactive learning corners dedicated to the journey of a natural diamond, live demonstrations of its state-of-the-art grading instruments, on-site grading services, and attentive specialists ready to answer questions, GIA’s booth offered a rare, hands-on look at how the pros evaluate these precious stones – and it makes sense why they drew in crowds during their five days at the trade event.







