If hunting for bargain products and skincare steals in Japan is a favourite pastime, you’ll be pleased to know that there’s no need to wait for your next vacation to go on a shopping splurge. Earlier this month, Japanese drugstore chain Daikoku Drug made its overseas debut in Hong Kong with the opening of a new outlet in Tsim Sha Tsui, adding to the growing number of Japanese retail brands already active in the city – such as the maze-like superstore Don Quijote and the beauty-and-health-focused Matsumoto Kiyoshi.
Emblazoned with a distinctive orange and blue shop-front sign, the Daikoku brand is a formidable presence in Japan, operating more than 160 locations. Daikoku Drug was founded in 1957 in Osaka and, over almost seven decades, has gained popularity for selling a wide range of pharmaceutical products, cosmetics and beauty items, health foods and medicines, daily essentials, and Japanese snacks at highly competitive prices, making it one of the most popular choices for both local and international shoppers. Bestsellers in Japan include Eve Quick DX headache tablets, Ohta’s Isan digestive medicine, Santen Soft Santear moisturising eye drops, Rohto Melano CC brightening enzyme face cleanser, and Taisho Pharmaceutical Pabron Gold A cold remedy.
At its new Hong Kong retail shop, Daikoku Drug will continue to remain true to their promise, balancing low prices with a selection of almost 5,000 products, from Daikoku-branded vitamin C face masks and Garureban-G liver protection pills to granulated herbal powder for sore throats, liquid bandage plasters, souvenir snacks from Osaka, and more.
Hong Kong has been chosen to serve as the regional launchpad for Daikoku Drug’s major plans to strategically expand into the Greater China and Southeast Asia markets. Celebrations are in order to mark this pivotal milestone in the company’s history, and Daikoku Drug Hong Kong is kicking things off with a 15-percent discount on non-medical purchases from now until August 21.
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