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G-Dragon launches Zo&Friends pop-up in Hong Kong, inspired by his own cat

This grey cat might just be our spirit animal

Catharina Cheung
Written by
Catharina Cheung
Section Editor
Zo&Friends
Photograph: Courtesy Lampson Yip
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Ahead of G-Dragon’s concerts in Hong Kong, the K-pop star’s pet cat takes over our city with the Zo&Friends pop-up in Times Square. Inspired by his Scottish fold named Princess Zoa, GD has spent two years creating and designing this original IP, and the results can’t be any cuter.

A large Zoa sits in the middle of Times Square’s second-floor atrium, surrounded by flowers and the daisy A&ne. According to the brand, Zoa looks cynical and even somewhat gloomy (it has a literal cloud hanging over its eyes) but hides a soft, gentle nature. Walk through and snap pictures at photo spots, explore Zoa’s room, and see plenty of artworks, decals, BTS captures, and more.

Of course, what’s a good pop-up without some merch to bring home? There’ll be a range of Zo&Friends products on sale, such as soft toys, plush keychains, kitchenware, rugs, stickers, and wearable accessories. Visitors will need to register online before being allowed access to the pop-up store – make sure you get there early to queue up. 

Visit GD’s cute cat and his daisy friend from now until August 31.

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