Hong Kong’s turbulent F&B landscape has claimed yet another victim. Fast food chain Burger King has announced that its last remaining urban branch on the Peak will be shuttering its doors on August 31, leaving its Hong Kong International Airport location as the last and only outlet of the brand in the city. It’s the latest development in a string of closures for Burger King in Hong Kong, following shutdowns in Tseung Kwan O, Tsim Sha Tsui, Wan Chai, Wong Tai Sin, and Yau Ma Tei back in 2015.
Burger King’s history in Hong Kong has been fraught with ups and downs – the brand first entered the local market in the 1980s but swiftly withdrew two years later amid challenging conditions, then returned in 2003 under a new franchisee, operating more than 20 branches across the city at its height. Regular frequenters of Soho may remember that one branch opened on the corner of Staunton Street and Shelley Street in 2016, but it too was eventually forced to close during the Covid-19 pandemic in 2020. It’s hard to make it in a city where dominant competitor McDonald’s reigns supreme – guess it’s pretty obvious who the real Burger King is now.
Burger King’s location at The Peak Tower has served as one of the longest-standing bastions of the fast food brand, visited by locals and tourists alike. As the Peak branch prepares to take its final bow, it will offer limited-time promotions and discounts to say goodbye to its customers, according to Burger King franchisee SSP Hong Kong. After this location shutters for good, the only place where Hongkongers will be able to get enjoy Burger King will be at our airport.
Make your way up to the Peak for one last Whopper before it’s too late!
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